The Catch Lobster Restaurant.

The Lobster Shack is a spec project for a restaurant rebranding. Here is the creative brief supply to me. "In a small fishing village on Prince Edward Island, Canada sits a weathered building where customers can purchase live lobsters fresh ocean fish fillets and shellfish including Prince Edward Island muscles scallops and clams. It was purchased recently from the former owner who called it "Crabby's." which we found to be strange since he has never sold live crabs. We recently purchased a property along a seaside boardwalk in the town of Souris and built a new structure, where customers can purchase freshly made lobster rolls and picnic on our deck overlooking the ocean. We are going to move from the old Crabby's structure to the new location but would like to retain some of the old Crabby's structure by moving the large lobster from the roof over to the new building. We would like to see a proposal on how it would look. We would also like to have a new sign out in front for motor passing motorist and a design of a menu and lunch items and fresh seafood for purchase, along with the carryout package design. Prince Edward Island is a popular destination for summer tourists in the seafood is outstanding we would like to use a media designer to provide ideas on our business could be developed giving it a new but appropriate image and suggesting ways to spread the word about our business and other parts of the island and around the world" I wanted to take this brand further and expand the product to include a slightly more upscale dining experience and a brand that will be able to translate into other products.