The Asheville Folk Music Jamboree is a fictional music festival that would raise funds and awareness about endangered elephants. The challenge with this project was bringing together the awareness of the plight of the elephants while promoting a fun, festival event. Multiple touchpoints express the brand with the message of coming together.
A mood board help to guide my process. I worked with key words to develop a look that included textures, fonts, images and colors.
The final finished logo. The elephant sits on the words.
The logo process; from sketch, vector, and final art.
A wireframe layout for the website ensures that all the needed elements are included.
his event will appeal to millenials and x-ers.
For the Artists page I used a coverflow carousel
I created a spot illustration for the donate page.
The purpose of each page should be really obvious. The planning stages help with the final design.
The details of the event.
Two things that don't go together, endangered elephants and a folk music festival. The concept of this video is bringing it all together. This is obviously a spec commercial create for $0 with script and VO by yours truly.
